What kind of problem do you have and want to change in your business?
What’s the greater good behind your business? When you take away your company’s name and logo, what’s left? Brand purpose should be the answer: it’s the reason you exist. Your purpose is what motivates employees and what incentivizes customers to choose you.
What impact do I want to have on the world?
How can I use my company as a vehicle for change?
What values do I want to inspire in others?
What changes am I willing and capable of making?
What kind of messages do you want to tell the world about what you do, so that they remember your brand?
Describe any colors you're imagining.